All-staff Marketing - Finance in Action

2022 is a year that CBIES fully implements the all-staff marketing strategy. Our goal is to "compete for high-quality services and the hearts of customers". Although the Finance Department has no chance to directly connect with our customers, the Business Department is the customer of the Finance Department.

With the vigorous promotion of management accounting by the Ministry of Finance in recent years, refined management and departmental coordination have become important measures for enterprise development, and the integration of business and finance has also become a "hot word" in the financial circle.

We all know that the business department and the financial department belong to different functional departments in the enterprise, with different division of labor and different responsibilities. Business personnel need flexible minds, advanced market awareness and various flexible public relations skills, which sometimes increases risks. Financial personnel need a rigorous work attitude and style, and sometimes they lose market opportunities because they are too conservative. The two have different responsibilities and collide with each other, which inevitably creates "sparks". But the two are interdependent and mutually developed.

In recent years, CBIES has adopted a strategy of fostering strengths and circumventing weaknesses and in-depth communication in order to prevent the two from causing losses to customers due to "sparks".

For example, the finance department provides one-stop policy consulting services for the business department from payment, customs declaration to foreign exchange lockout and closing payment, guarantees "365*24" payment, ensures the timeliness of ordering and delivery, provides guarantee for customer delivery, seeks To achieve the "integration" of the two departments.

In the future financial budget and business development, we will also strive to achieve the goal of providing a decision-making basis for finance for business, and business providing timely market information for finance. Make the two closely follow the market, minimize the risk, and achieve the best financial results, which is more convenient for CBIES to serve customers with high quality and achieve customer satisfaction.